Top 3 Ways Psychology Can Help You Grow Your Business

It is said that ultimately business is about people. You work with people to make a product or service, and you sell the same to other people. Psychology in business is a useful tool in helping entrepreneurs understand how to interact with others in and out of the firm.Read on to find out how you can tap into the power of psychology to grow your business and career.

1. Social Proof

Every entrepreneur dreams of advancing their career and ultimately being successful. One clear way that every business person knows leads to success is delighting and surprising their customer. In this modern internet age, it has become much harder to give your customers an experience that will leave them wanting more. Nearly everyone knows about your brand before they even get to talk to you. In a world where almost 70% of customers online first look at reviews before making a decision to buy you need incontrovertible proof of your ability to deliver. Social proof is a useful psychological technique that can help you build a stellar reputation for better performance.

Social proof is a psychological occurrence where people conform to the actions of others while under the assumption that these actions indicate correct behavior. If your prospective customers are eager for social proof from your business before buying from you, it means that your success is partly influenced by it. Use testimonial from previous customers as a way of demonstrating that your business can deliver on its promise.

If professional opinion is essential in your field then get credible and esteemed experts from your sector to speak on the quality of offering your company provides. Toothpaste manufacturers, for example, use professional dentist endorsements in their marketing to show how their product works. No matter how you go about it, social proof is a valuable psychological strategy that can help you advance your business.

2. Reciprocity

Zig Ziglar, a world-famous author, is known for one of his best quotes on reciprocity. He says that, “You can have everything in life that you want if you just give enough other people what they want.”Reciprocity in psychology is the societal norm where people respond to a positive action with another positive action aimed at rewarding kindness. When you are kind to others they respond in a more cooperative manner with reduced self-interest.

As an entrepreneur, you can tap into this to drive your sales or grow brand loyalty. Reward your customers with gifts,freebies and other valuable benefits, and they will respond by being more loyal to you. A good example here is credit card companies that give cash back offers. Though the amount can be little, the corresponding effect in their customers is that of appreciation and loyalty.

3. Authority

In business, your ability to influence others in a positive and beneficial way is an essential trait for success. In and out of your business you can use authority to make tangible progress in your career. Internally authority will help you craft strategy with positive outcomes for the business. Your ability to influence and motivate your team directly impacts productivity. Externally, you and your business can use authority to gain a competitive edge. The most common form of this today is the thought leadership strategy.

Thought leadership is where a brand shares valuable information on a regular basis publicly to help its followers at no charge, while this strategy may seem like a loss in the short run it is anything but it. Consistently providing information that solves the needs of your followers for free makes you credible. In their eyes, you know what you are talking about. You come across as an experienced entity in your industry.That kind of perception is what gives you authority positioning in the market.As a result, customers will come to you first when they need the type of services you provide.

Build Your Business

As an entrepreneur, there are various ways you can grow your career. Psychology is an essential strategy that can help you place your firm on better footing internally and externally.  The above tips could make all the difference for your business.

Psychology Career Advice For You

After you have obtained your psychology degree, you will need to find a paying position, which can be easier said than done. On a side note, we would definitely recommend and online course, as they tend to be the best way to go. At any rate, let’s go over some big career advice that will help you out big time.

1. Take A Specialized Course

Yes, you have your general online psychology courses, but there are fields to be specialized in. If you want the best chance at obtaining a great position, specializing in one or more fields is quite important. You could specialize in forensic, clinical, cognitive, child, evolutionary, or any other type of psychology. The point here is that your chances of finding a good position improve greatly when you have a specialty degree in your arsenal.

2. Learn To Deal With People

No, we are not all naturally born to be people persons. However, when it comes to something like psychology, it’s all about people, how people function and why they do what they do. Most types of psychology, especially those where you work directly with patients, require you to know how the human mind works.

More than that, you need to be able to talk to people in a way that will make them comfortable, allow them to tell the truth, and in a way that you will not offend them. Psychology is a tricky field and knowing how to deal with people is a big part of it no doubt. You are not going to last very long as a professional psychologist if all of your patients hate you due to a poor bedside manner.

Career Advice For Psychology Majors

Yes, specializing in a certain field will definitely help you find a good position, but the important part is to learn how to deal with people in an effective manner.

The Career Paths Which Open Up Thanks To An Online Psychology Course

Some people discredit psychology as being some kind of pseudo-science, but we simply know better than that. There are a lot of skills, transferable skills that you can learn from an online psychology course. Not only that, but with a basic psychology degree, there are many different career paths which open up to you. There are many different kinds of psychologists and psychology related careers out there. What are some of the most common and popular ones?

1. Evolutionary Psychology

This is a neat form of psychology that you can study in an online psychology course. This is all about observing and identifying how things like language, culture, and customs have changed over the years and how these phenomena have been affected by human behavior. You will also find out how those things affect human behavior. It’s a cool two way street that you will learn all about.

2. Forensic Psychology

Forensic psychology is another really neat career path that opens up thanks to an online psychology degree. If you like finding out what makes a person tick and what made that person commit the crime which they have been trying to hide, being a forensic psychologist might just be the best career path for you.

3. Occupational Psychology

Occupational psychology is a great option to consider if you plan on working in human resources. This kind of psychology is all about the workplace. It’s about identifying problems, solving them, getting through conflicts, and making sure that everybody in the workplace is getting along, happy, and healthy.

4. Clinical Psychology

If you want to be a straightforward clinical psychologist, that is something else you can become with an online psychology course. This is all about helping people attain and regain top mental health. It’s all about helping people identify and solve problems within the mind. If you want to help people better themselves, their lives, and the lives of those around them, this might be a great career choice for you.

5. Cognitive Psychology

Online psychology courses can also help you become a cognitive psychologist. These guys are all about learning how the human brain learns, how it takes information in, how it stores it, and how it recalls it. This is a great field to be in if you plan on being a teacher, career counselor, or anything to do with teaching the next generation.

Psychology Degree Career Paths

Yes, there are also a few other types of psychology out there, but these generally tend to be the most common and popular career paths to follow. Check out some of these online psychology courses for more information.

Here Are The Benefits Of Studying Psychology

Those who engage in the study of Psychology Courses are involved in a fascinating field of study. There are several options that every student can delve into. This field of study has the ability to change your orientation; thinking and perception about life completely.

The benefits that you will derive from this study are very wide. Some of the benefits are not known to most people. We shall be taking a look at these benefits with the aim of educating ourselves the more on the concept involved in psychology.

The Skill Of Communication

This is one great benefit derivable from this course. You are duty-bound to investigate how individuals express themselves; it will lead you to self-discovery. You will discover your own speech patterns as well as the communication skills you will need to develop it.

This self-discovery will lead you to avoid the pitfalls of communication. You will come out of all shortcomings by becoming an effective communicator. It will serve as a valuable asset by making you an excellent communicator in your family as well as the community at large.

The Issue Of Critical Thinking

The power of critical thinking is put into the perfect display. The greatest weapon of the psychologist is making the maximum of the brain and how it can process information. They are trained to look at a single issue from a million times angle. The goal is to develop a sound mind that can process information at critical times. It will empower you to overcome challenging situations in the past.

Insight Into Peoples Behaviors

The average human being is highly unpredictable. Psychology will assist you in gaining access to the human mind and you will stand a chance of accurately predicting mannerisms in people. There are loads of crisis going on in the world today. The knowledge of psychology will bring out the best through you which will ensure that you live with people in peace and harmony.

Research Works

When you become a student of psychology; you will by proxy become a student of research methods. Part of the scheme of work may ask you to look at some materials that have been published with a critical lens. This process will give you the opportunity to understand and separate what is real from what is not.

The Understanding

This study will open the brain to a lot of things.  The mind will be opened to a lot of possibilities. The human mind is a very powerful tool; psychology will aid you in understanding what the mind is cable of doing. This study will turn the mind into an invisible tool.

With total grapes of what the mind entails; you will be well positioned to navigate through the society with a different approach that will make you have success in your dealings and undertakings with people.


No matter your career in life, psychology should be made a field of study which should be compulsory for everybody.